Avery Dennison is a manufacturer of pressure-sensitive adhesive materials for a wide array of industries and consumer goods. As with many corporations after the 2007-09 global recessions, the company aimed to please its investors by looking to appear cutting frivolous spending. The 2010 annual report brings this message through with its single color black ink on low-quality paper. The editorial art direction is vibrant and simple, highlighting the underlying technologies AD innovates for its customers. Bold typography helps bring a strong outlook and confidence to a shaky time. Its digital counterpart is treated with a sleeker presentation to provide renewed optimism.