Appropriation of Parallel logo

Parallel

2023

Sustainability is complex, and Parallel is an experienced co-pilot who helps businesses chart the best path to an impactful future. Parallel offers scalable staffing that helps companies spearhead sustainability initiatives and gain certifications. The new identity and brand toolkit embodies flexibility, navigation, broad perspectives, personal collaborations, and partnerships that weave through twists and turns.

Branding
Identity design
Brand toolkit
Style guide
Art directions
Parallel logo in blackFront and back of a business card for ParallelFront and back of a business card for Parallel
Outdoor billboard ad for ParallelOutdoor billboard ad for ParallelOutdoor ad for ParallelOutdoor ads for ParallelOutdoor ad for a conference by ParallelHomepage of Parallel websiteDigital ad banner for ParallelSocial examples for ParallelInstagram posts for ParallelZoom call background art and podcast cover art using Parallel brandingParallel presentation slidesBaseball cap in sage green with Parallel logo embroideredTwo pairs of shoelaces with Work in Parallel screen printedA heavy crewneck sweater with black Parallel logo A sage green tote bag with Parallel branding and the text that reads Do Not Wait
A slide from Parallel brand blueprint
A slide from Parallel brand blueprint
A slide from Parallel brand blueprint
A slide from Parallel brand blueprint
A slide from Parallel brand blueprint
A slide from Parallel brand blueprint
A slide from Parallel brand blueprint